Optimizing Your WordPress Sidebars for Traffic and Conversions – WPMU DEV

When it comes to planning and designing your website, the sidebar might not get top priority. In an age where minimal design and mobile browsers dominate, it’s easy to understand why you may want to skip the sidebar altogether. However, your sidebar is an excellent way to display extra information and an even better way to display page-relevant details that don’t really fit into the “content” area of that page. Better still, using targeted content in your sidebar that is relevant to the page will make sure the user pays attention to it. And attention is certainly a good thing. Share on Facebook Tweet it Share on Google+ Sign up for more WordPress wisdom

Source: Optimizing Your WordPress Sidebars for Traffic and Conversions – WPMU DEV

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URL builder – Google Analytics Help

Use this tool to add Custom Campaign parameters to your URLs.

The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.

https://support.google.com/analytics/answer/1033867?hl=en