Google Explains Alt Text for Logos & Buttons

The alt attribute for logos and buttons are done differently than the alt text used for other kinds of images. Google discusses the right way to do it.

  • The best practices for logos and buttons are different than other kinds of images
  • There is no SEO value for logo and button alt text
  • Correct alt text for logos and buttons can have long term benefits for users and site owners

https://www.searchenginejournal.com/alt-text-for-logos-and-buttons/469801/

How to Sell Digital Products on WordPress with WooCommerce

Digital downloads — like eBooks, music files, images, sewing patterns, and fonts — work well as standalone purchases, or as add-ons to physical products or services. For example, if you sell music courses online, you might also sell digital sheet music. Or if you crochet baby toys, you could sell downloadable patterns for those who also enjoy crafting.

https://jetpack.com/blog/how-to-sell-digital-products-on-wordpress-with-woocommerce/#more-165527

Is There a Secret to Success on Instagram?

from NYT: How many photos or videos should she be posting to her main feed? (Three a week, she was told.) How often should she be posting Instagram Stories? (Eight to 10 times a week, but preferably at least two times a day.) What about posting longer videos to Instagram TV? (One to three per week.) Consistency was key, the representative emphasized.

7 Inbound Marketing Techniques for a Successful Lead Generation Campaign [Infographic]

The team from Orbit Media Studios share their key components of a successful lead generation campaign in this infographic.

Here are the elements they cover in their process overview:

  • Strategy and branding
  • Web design
  • Content
  • Analytics
  • SEO
  • Social
  • Email

Check out the infographic below for more detail.