Why we crave what’s cool Neuroeconomics

http://video.pbs.org/viralplayer/2365560957
 
What does it mean to be cool? It’s a means of standing out, as well as a way of fitting in. In studying the brain, economists have found that when we consume products from status brands, it actually gives us a way to create social networks, friendships, alliances. Economics correspondent Paul Solman reports.

Source: Why we crave what’s cool

the study of neuroeconomics, how the brain makes economic decisions — the key brain structure that distinguishes us from fellow primates, the medial prefrontal cortex.

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