What’s the Difference? Content Strategy vs. Content Marketing | SEJ

In the world of online business, content marketing is quickly becoming one of the most overused terms in the industry. Now there is no refuting that it is crucial, and I don’t want to take any power away from all that content marketing can do for a business, but there is another term just as important (if not more) that I don’t hear nearly as much. The term of which I am referring to is “Content Strategy.”

But aren’t content marketing strategy and content strategy the same thing, you might ask? The simple answer is… no! Content strategy is all-inclusive while content marketing refers to a single part of an overall content strategy.

via What’s the Difference? Content Strategy vs. Content Marketing | SEJ.

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