Affiliate Programs: Why You Should Build a ‘Second Audience’ for Your Business – Copyblogger

How affiliate programs work and why they’re a boon to online businesses

Why starting an affiliate program entails developing a new audience for your business (and how that’s a crucial element to their success or failure)

Why treating your affiliates unequally might end up making your affiliate program more attractive

via Affiliate Programs: Why You Should Build a ‘Second Audience’ for Your Business – Copyblogger.

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